SITE to INSAT: Challenges of Production and Research for Women and Children
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About the Book :
The Satellite Instructional Television Experiment (SITE) has been looked upon as probably the largest experiment conducted on human communications. What is more the most advanced techniques of research and assessment were used in this experiment. An important outcome of the SITE programme has been the Indian National Satellite transmission system (INSAT) Eight years after the SITE programme was completed, it was thought to assemble those who had worked on the production, research, and planning aspects of SITE to move towards a blue print for a programme matrix for women and children, two vital audience components, in the INSAT ambit. What resulted was an illumining Seminar in October, 1984 at Ahmedabad. And this book brings together the papers presented at this Seminar. The material that emerged out of the Seminar, collected in this volume, opened up new possibilities for collaborative work between ISRO-UNICEF, Individuals, non-government organisations and voluntary fora. It gave certain consequential guidelines for the production of children's television in India. The papers and recommendations presented in this volume are categorized into three broad categories, namely, research, production and management and utilization.
About Author :
Binod C. Agrawal (Ph.D. Anthropology, 1970, University of Wisconsin, Madison, USA) is a well-known International Communication Research expert. He has a reputation of being innovative in research methods and techniques, institution building, management and teaching leadership. Founder Director of several institutions and a university. Earlier he worked for over two decades and pioneered use of qualitative methods for communication research during the world famous Satellite Instructional Television Experiment (SITE), 1975-76 and led an interdisciplinary SITE social research team of over 100 social scientists. Author of two dozen books and several dozen articles in national and International Journals and continues to publish. He is currently the Mentor of Media Research Centre at School of Communication, Manipal Academy of Higher Education, Manipal.
Arbind Sinha is a Professor of TALEEM Research Foundation, Ahmedabad and has been, presently, deputed to work as Communication Advisor to the Royal Danish Embassy, New Delhi. He contributed one book, co edited two books and more than dozen of papers in books and journals of national and international repute.