Communication Research for Development: The ISRO Experience

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  • Author :Binod C. Agrawal, S.R. Joshi, Arbind Sinha
  • Year of Publication :2019
  • ISBN: :9788170220732
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 83
  • Size: 23 cms
  • Categories: Journalism and Mass Communication, Sociology

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About the Book :

A small group of social scientists and communication researchers were involved for conducting the social impact study of India's State llite Instructional Television Experiment (SITE August 1975- July 1976) and since then some of them continue to work in this area. Some more joined to work in this area. Some more joined to work with Kheda Communication Project after the SITE was over. Since then this group has contributed a lot in understanding the theoretical, methodological as well as process aspects of communication and communication research. The book based on mostly the first hand experience of the authors documents the historical background of the communication research in India, examines the validity of anthropological methods of communication research vis-a-vis conventional methods. It also reviews the contribution Indian television has made for women and youth employment and it gives interesting accounts of the field experience in field data collection particularly from rural areas. The book would be a historical document of the contribution of a scientific and technological organization in the field of communication and rural development. It will be useful to those who want to understand the educational and development role of communication as well as to those who want to have a feel of field realities.

About Author :

Binod C. Agrawal (Ph. D, Wisconsin) works at Developments and Educational Communication Unit, Space Applications Centre, ISRO, Ahmedabad; has taught at lowa State University and the Indian Agricultural Research institute, Delhi, besides having bee Executive Secretary of the Xth International congress of Anthropological and Ethnological Sciences. His publications include "Cultural Contours of Religion and Economics in he Hindu Universe" (1980), Television comes to Village: An Evaluation of SITE (1980), "SITE Social Evaluation: Results, Experiments and Implications" (1981) and "Yanadi Response to Change: An Attempt in Action Anthropology" (1985). He is international editorial consultant of Encyclopeadia of Communication and Media Development.

S.R. Joshi has Masters degree in psychology and he is working in the field of television research for more than eight years. He has specialized in the area of formative research and participated in international courses in India and abroad. He also worked on a UNESCO project. Mr. Joshis special interest area is television and women. He is attached to Kheda Communication project of DECU, ISRO.

Arbind Sinha is a Professor of TALEEM Research Foundation, Ahmedabad and has been, presently, deputed to work as Communication Advisor to the Royal Danish Embassy, New Delhi. He contributed one book, co edited two books and more than dozen of papers in books and journals of national and international repute.