Cross Cultural Communication: Global Perspectives

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  • Author :N.L. Gupta
  • Year of Publication :1998
  • ISBN: :9788170226208
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 372
  • Size: 23 cms
  • Categories: Journalism and Mass Communication, North East Indian Studies, Sociology

About the Book :

The present book Cross-cultural Communication is an inter-disciplinary study in real sense of the term, which is presented in the year of tolerance declared by UNO. Underlining the various theories of assimilation of culture he maintains that the hypothesis of melting pot could not stand the test of time and as such cultural pluralism stands as order of the day. Since "cultural pluralism" has become a global phenomena inter-cultural communication through religion, art, architecture, literature, trade and commerce etc. has registered an urgent need. The learned author has critically analysed these constituents with reference to various micro-cultures and macro-cultures of our global village making it erudite work on the subject.

About Author :

N.L. Gupta (b.1940) is the first scholar to obtain a Ph. D. from two different faculties of Nagpur University. He has a series of Postgraduate degrees and many firsts at his credit. He is the first candidate to submit a thesis for D. Litt. in R.S. University, Raipur. Recently, he has been awarded by Maharashtra Hindi Granth Academy for the best work on literary criticism styled as "Nav Manavatavadi Chintan" (Neohumanistic Thought). Dr. Gupta is a prolific writer. Besides many research papers, he has 46 books in both Hindi and English to his credit. Dr. Gupta writings have a very brad spectrum of themes which include Literature, History, Culture, Education, Sociology, Philosophy, Theology and so on. He is considered to be the authority on "Value Education" on which he has contributed as many as six books with different angles. Latest in the series was Education and Values in the Mahabharata, Mulaya Parak Shiksha of about 400 pages published form Ajmer, has been profusely quoted by the scholars. He retired as Assistant Commissioner, Kendriya Vidyalaya Sangathan, Bhopal, Madhya Pradesh and settled at Nagpur.