Radio Television and Elections

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  • Author :P.V. Sharada
  • Year of Publication :1998
  • ISBN: :9788170226956
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: XV, 183
  • Size: 23 cms
  • Categories: Journalism and Mass Communication

About the Book :

This book is an analysis of the perspectives of 100 politicians involved in the thick of an election campaign (figuratively the horses in the race) in Andhra Pradesh during the Lok Sabha election 1991 on party propaganda through Radio & Television. What are the preferences of politicians in the presentation of party broadcasts? The extent of faith they hold about the effect of media campaigning on their target audience i.e., voters? Do they have a clear picture about the target group? Are they of the conviction that electronic campaigning will benefit them more then the other modes available? What are their efforts before giving a party broadcasts? These are but some of the questions which need to be answered before assessing the precise achievement and influence of electronic campaigning. The book in addition to exploring these matters also suggests few models of media coverage of elections to suit to Indian conditions.

About Author :

P.V. Sharada is presently working as Programmed Executive, All India Radio, Kurnool, Andhra Pradesh. Prior to this, she was a Reader at the Department of Communication, (on deputation) Indian Institute of health and Family Welfare, Hyderabad where she conducted training, research and communication material production. Before joining the Institute she served All India Radio for sixteen years (1978-94). A science graduate, Sharada holds an M.A. in Philosophy, M.Ed. and Ph. D. from osmania University. She has previously written Impact of Television on the Political Awareness of Rural Masses and co author Challenges in Watershed Development.