Media and Market Forces: Challenges and Opportunities

  • 1 customer review

Price : US$ 30.77


  • Author :V.S. Gupta, Rajeshwar Dyal
  • Year of Publication :1998
  • ISBN: :9788170226987
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 266
  • Size: 23 cms
  • Categories: Economics, Journalism and Mass Communication

About the Book :

The Profound changes, sweeping the media in the country, have confronted the vast readership of the newspapers and the audience of the electronic media with newly emerging concepts. Whereas earlier development and societal concerns were the prime objectives of the media, now media are being propelled by the market forces and commercial considerations. The shift from information to infotainment and declining importance of Public Service Broadcasting has been quite noticeable during the recent years. The media not only influence market forces but are in turn influenced by them. In the above context, AMIC-India with support from FES, Organised a series of five regional seminars in different parts of the country and a National Colloquium in New Delhi during 1996. These seminars and the National Colloquium elicited wide ranging perspectives and views on different aspects of the subject. Along with the proceeding of the seminars and the National Colloquium, some of the selected papers have been put together in this book for wide dissemination and debate. A number of Annexures including industry codes and excerpts from the Sengupta Committee Report have been painstakingly included for presenting a comprehensive view on the subject. This book is the fourth publication in the series of proceedings of the seminars organized by AMIC-India in collaboration with FES during the last four years. It is hoped that this endeavour will be useful for those who are interested in social responsibility of media, media policy, public service broadcasting and media in changing market environment.

About Author :

V.S. Gupta a Senior media and communication academic is a former Professor, Haryana Agricultural University. A recipient of several awards and fellowships, Professor Gupta conceptualized and implemented a number of training programmes in journalism and communication at the university. As the Country Representative for the Asian Media information and Communication centre (AMIC), Singapore, for a number of years, organised numerous seminars and colloquia throughout the country. He has written and edited, jointly and singly, nine books and a number of manuals, besides having been widely published in India and abroad. 

Rajeshwar Dyal, has an experience of 20 years in communication research, training development of training material, interaction with national and international media organisations and activists. Presently, he is working as Media Advisor with Friedrich Ebert Foundation, which aims at democratization and pluralism in media, organising media activities with media in the government and a private sector, academia from various departments and other research institutions. He was with the Indian Institute of Mass Communication, New Delhi for 15 years prior to his joining the present assignment in 1992.