About the Book :

The present book is primarily intended to serve as a textbook of 'Communication' for the students of the professional courses like MBA, MSW, Journalism, Language Teaching etc. However, as communication is becoming an applied branch of many other subjects like Linguistics, Library Science, Sociology of Communication, Anthropology, marketing Communication etc, this book will be immensely useful for the students and teachers alike in their subjects. The first part of this book deals with the fundamentals of communication, like the Process of Communication, the Channels, the Media Verbal and Non-Verbal, the Obstructions in Communication and the Essentials of Effective Communication. The Second part deals with the various aspects of communicative competence required in the professional areas and throws light upon the Linguistic, Psycho Linguistics, Socio Culture, Psychological, Socio Linguistic, Socio Philosophical and Socio Semantic aspects of communicative competence. The last two parts of the book show how to practically evaluate the communicative competence of the professionals with special reference to the MBAs.

About Author :

Maryan Rodriques heads the department of Communication in a post-graduate management and social work education and research institute-CSIBER at Kolhapur. He has five master’s degrees and his Doctoral Research is accomplished in the area of Communicative Competence in Management. His teaching career of over three decades and active research in ‘Managerial Communication’ has earned him an immense popularity among students, professionals and researchers. Being a recognized University Research Guide in ‘Managerial Communication’ under the faculty of Management & Commerce, and in ‘English’ under the Faculty of Arts, his several research students in both the areas have successfully completed their doctoral research projects.