Cyber Livestock Communication and Extension Education

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Price : US$ 34.62


  • Author :G.R.K. Sharma
  • Year of Publication :2006
  • ISBN: :9788180693199
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: XVII, 196
  • Size: 23 cms
  • Categories: Education, Fisheries and Zoology, Journalism and Mass Communication

About the Book :

This book seeks to examine the factors that influence the effectiveness of Internet Communication in livestock development in India, with special reference to Andhra Pradesh. Making a comprehensive study of the livelihood profile and information seeking behaviour of livestock farmers, it assesses the kind of information available through Internet as perceived by them. Also, it measures the effectiveness of Internet Communication in terms of knowledge and perceived benefits among the livestock farmers. The book will be of great use for teachers, trainers, social scientists, extension workers and those associated with livestock enterprise.

About Author :

G.R.K. Sharma holds a doctoral degree in Veterinary Extension Education. He is presently an Assistant Professor and Head in the Discipline of Veterinary and Animal Husbandry Extension, College of Veterinary Science, Acharya N.G. Ranga Agricultural University, Tirupati, India. He has to his credit more than 20 publications. His theoretical contributions include a Cyber Livestock Communication Model in Rural India.