Personality and Social Norms

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Price : US$ 53.85


  • Author :Anita Sharma, Dalip Malhotra
  • Year of Publication :2007
  • ISBN: :9788180694844
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: XVIII, 285
  • Size: 23 cms
  • Categories: Psychology, Sociology

About the Book :

This study attempts to understand how social norms develop amongst different personality and gender groups. Employing Sherifs autokinesis and Aschs perceptual tasks, along with two tests-anagrams and serial positioning effect, it investigates whether introverts or extraverts and males or females learn social norms faster as based on observational contentions of Eysenck.

About Author :

Anita Sharma, received her M.A. (Psychology) and Ph.D. from Himachal Pradesh University, Shimla. She has also received Masters degree in History and Education from Himachal Pradesh University. She started her teaching career in 1997 as a school lecturer (Psychology), Shimla and joined the Department of Psychology, Himachal Pradesh University in September, 2005 as an Asstt. Professor. She has presented papers in National and International Seminars and has over 10 articles to her credit published in national and international journals. Presently, she is engaged in the project entitled Enhancement Scholastic Attainment through Motivational training among tribal students of Kinnaur district in Himachal Pradesh.

Dalip Malhotra received his M.A. (Psychology) and Ph.D. from Panjab University, Chandigarh. He began his teaching career in 1976 at the Himachal Pradesh University, Shimla as an Assistant Professor. He visited U.S.A. in 1990 as a Fulbright Scholar at the West Virginia University. He has about 80 research publications in national and international journals. He completed a major research project on the productivity in public and private sector enterprises funded by the U.G.C. in 2002. Presently he is engaged in the project entitled Enhancement of Achievement Motivation and Scholastic Attainment in tribal students of Himachal Pradesh. He became professor of Psychology in June 1995 and currently is the Chairperson of the Deptt. of Psychology at the Himachal Pradesh University, Shimla (India). He has also remained Dean of the Faculty of Social Sciences between 2001-2003.