Media For Health: Planning, Programmes and Practice

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  • Author :Binod C. Agrawal
  • Year of Publication :2009
  • ISBN: :9788180696107
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 198
  • Size: 23 cms
  • Categories: Sociology

About the Book :

This compendium of eleven papers attempts to examine the role of media in publicizing health information and educating the masses on various health issues. Analyzing various aspects of public health and health communication, the contributors deliberate on HIV/AIDS related issues, various health services run by the government, population stabilization, corporal punishment, and tribal health, beliefs and behavioural patterns. The role of magico-religious healers in community health has also been studied.

About Author :

Binod C. Agrawal (Ph.D. Anthropology, 1970, University of Wisconsin, Madison, USA) is a well-known International Communication Research expert. He has a reputation of being innovative in research methods and techniques, institution building, management and teaching leadership. Founder Director of several institutions and a university. Earlier he worked for over two decades and pioneered use of qualitative methods for communication research during the world famous Satellite Instructional Television Experiment (SITE), 1975-76 and led an interdisciplinary SITE social research team of over 100 social scientists. Author of two dozen books and several dozen articles in national and International Journals and continues to publish. He is currently the Mentor of Media Research Centre at School of Communication, Manipal Academy of Higher Education, Manipal.