Television and Cultural Crisis: An Analysis of Transnational Television in India

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  • Author :Mira K.Desai, Binod C. Agrawal
  • Year of Publication :2009
  • ISBN: :9788180696091
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 240
  • Size: 23 cms
  • Categories: Sociology

About the Book :

This book examines the impact of transnational television on the Indian Civilization. Challenging the notion of cultural-media imperialism, it makes a comparative survey among Gujarati and Marathi speaking transnational television viewers to negate the proposition. Euro-American values of 'individualism' and 'consumerism' and their relationship with transnational television viewing were studied amongst the two linguistic communities residing in metropolitan environment of Mumbai City.

About Author :

Mira K. Desai is presently a Reader (Associate Professor) of Communication Technology, S.N.D.T. Womens University, Mumbai. Earlier, she had held full-time positions at Development and Educational Communication Research Unit, Indian Space Research Organization, Educational Media Research Centre and Mahila Samakhya Gujarat (Ahmedabad). Her research interests include development communication, audience reception, womens studies and Indian television. Recipient of Government of India award for her book manuscript for neo-literates in the year 2002, she is one of the Vice Presidents of Global Communication Research Association and Editorial board member of Journal of Global Communication. She has to her credit many research papers published in edited books and national and international journals of repute. She has also authored two books in Gujarati.

Binod C. Agrawal (Ph. D, Wisconsin) works at Developments and Educational Communication Unit, Space Applications Centre, ISRO, Ahmedabad; has taught at lowa State University and the Indian Agricultural Research institute, Delhi, besides having bee Executive Secretary of the Xth International congress of Anthropological and Ethnological Sciences. His publications include "Cultural Contours of Religion and Economics in he Hindu Universe" (1980), Television comes to Village: An Evaluation of SITE (1980), "SITE Social Evaluation: Results, Experiments and Implications" (1981) and "Yanadi Response to Change: An Attempt in Action Anthropology" (1985). He is international editorial consultant of Encyclopeadia of Communication and Media Development.