Media Literacy Project for Pre-University Students

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Price : US$ 26.92


  • Author :Kohir Stevenson
  • Year of Publication :2012
  • ISBN: :9788180698217
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: VIII, 134
  • Size: 23 cms
  • Categories: Education, Journalism and Mass Communication

About the Book :

"Media literacy is an informed, critical understanding of the media. It involves examining the techniques, technologies and institutions involved in media production; being able to critically analyze media messages; and recognizing the role audiences play in deriving meaning from those messages. Media literacy has these wider connotations and help to understand communication technologies. However, the present book helps pre-university students understand that communication and allied subjects- Radio journalism, New Media journalism, Advertising and Public Relations. The book introduces students to Radio journalism, considered dead by sceptics, is making a comeback while online journalism is emerging as a major challenge to the mainstream print and electronic media. In this electronic era of marketing, the chapters on Advertising and Public Relations aid students to understand the basics. Students can identify and understand the fundamentals of creating messages for diverse audiences, the formats of writing/programming. The intended audience can (pose and sometimes answer) questions about who benefits, who is left out, and why. Media literate people seek alternative sources of information and entertainment. They use the media for their own advantage and enjoyment and know how to act, rather than being acted upon."

About Author :

K. Stevenson is an Associate Professor and former Head, Department of Communication & Journalism and Chairman, Board of Studies at Osmania University, Hyderabad, India. He was In charge Director, Educational Multi Media Research Centre, OU. He has nearly two decades of experience in teaching Communication and allied subjects including Print journalism, Advertising, Corporate Communication and Communication Research at the Department of Communication and Journalism. A recognised research supervisor, he has guided M.Phil students and Ph.D. scholars. Dr. K.Stevenson, an active researcher, worked on a few Andhra Pradesh Government funded projects He is the recipient of the Best Teacher Award in Public Relations. Dr. Stevenson has authored lessons on Public Relations, Editing and Media Research for the distance education programmes of leading Universities ín India. He has published several articles in mass media journals and newspapers. He has presented papers at several national and international seminars/conferences on a wide range of media issues. He also served the Department of Communication, College of Applied Sciences, Nizwa, under the Ministry of Higher Education, Sultanate of Oman.His areas of interest include Conflicts, Violence, Media Relations and Advertising.