Occupational Inclinations of Tribal Women in Meghalaya

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Price : US$ 31.92


  • Author :Y. Satya
  • Year of Publication :2012
  • ISBN: :9788180697708
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 240
  • Size: 23 cms
  • Categories: Scheduled Castes and Schduled Tribes

About the Book :

Matrilineal concepts of Meghalaya assign prominence and characterise women in distinguished and self-prescribed forms. The women folk hold generic values which leverage tradition, outlook and orientations leading to occupational decisions amid embedded responsibilities. The authors modest effort to unravel feminine occupational perspectives explore alternatives defining innovative measures overcoming contemporary living systems been currently formatting new occupational reinforcements of ethnic definitions in the modes of modernity.

About Author :

Y. Satya, Ph.D. in Consumer Behaviour, Marketing Management is recognized scholar, teacher and speaker on market applications and execution. Currently she is working as an Associate Professor in the Department of Commerce, St. Anthonys College, Shillong. She is associated with North Eastern Hill University, Centre for Distance Education, NEHU and IGNOU, Shillong for their Post Graduate Degree and Diploma Programmes at different capacities. Her areas of specialization are Market Research, Strategic Marketing Management, Market Intelligence and Markets-in-Pursuit etc. Her research articles were published in Journals like IASSI Quarterly, New Delhi, Journal of Marketing Trends, Institute of Public Enterprise, Hyderabad with reference to the research presentations she articulated her research deliberations at various forums ranging from regional, north-east and national level seminars, workshops and conferences held by NIRD, Hyderabad; SMVDU, Jammu; Institute of Chartered Accountants of India, New Delhi; Planning Commission, New Delhi, North Eastern Council etc.