Gender Media and Interface

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Price : US$ 53.85


  • Author :Shital Jimmy Tamakuwala
  • Year of Publication :2013
  • ISBN: :9788180699757
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: 235
  • Size: 23 cms
  • Categories: Sociology, Women Studies

About the Book :

This book represents students to media literacy as a conceptual framework for the critical analysis of media texts that focus on race, gender, and class identity. It also explains the contemporary Indian Society on one hand which focuses on traditional stereotypes while the other undermines the same in the context of traditional power and authority. The book probes what our increasingly more culturally inclusive society implicates for media institutions, and why media must be cognizant of these demographic changes and challenges if they expect from a business aspect to survive. The author gives incisive analysis of the transformation represented through the candid lens of the camera in advertisements, television serials entertainment.

About Author :

Shital Jimmy Tamakuwala is currently a faculty in Social Work Programme, Department of Sociology, Veer Narmad South Gujarat University, Surat. She took her early education in Mumbai, received master degree in Sociology from SNDT University, Mumbai and was awarded Ph.D. Degree from Veer Narmad South Gujarat University, Surat. She has deliberately worked in different projects and did field work in rural and urban areas of South Gujarat. While association with NABET as a Functional Area Expert in Socio-Economic Aspect she has widely contributed on researches on the impact and assessment of industries on villages in several states. She has successfully prepared projects on CSR (Corporate Social Responsibility) to sensitize the industrialist to accomplish their duties towards the society. She has attended several National, International Conferences, seminars besides presenting papers on Gender Studies, women empowerment, social problems and environment. She is a life member of Indian Sociological Society and Indian Association for Women Studies.