About the Book :
Communication policy formulation in the age of globalization is a widely debated and discussed subject of our times. The communications media have grown commendably over a period of time. The media in India continue to be class media rather than the mass media. The Indian media have not incorporated the features of social responsibility theory, participation theory and development theory in letter and spirit in the age of globalization. Scholars have noted that globalization has impacted the media services in India and abroad. There are advantages and disadvantages of globalization with reference to media management in India. But, the disadvantages outweigh the advantages according to the empirical evidence. The present work emphasizes that it is imperative to formulate a national communication policy at this juncture of entry of foreign media, invasion of satellite channel, present pluralistic media culture, privatization of media, commercialization of media and so on. India needs a communication strategy which should be considered as a sub-system of the processes of governance and development at various levels.
About Author :
B.P. Mahesh Chandra Guru obtained Masters Degree in Mass Communication and Journalism (1980) and Ph.D. in Development Communication (1997). He has also worked as Journalist (Panchama), Research Associate (National Institute of Rural Development, Hyderabad), Assistant Director (Chandigarh), Lecturer (Bangalore University), Reader (Mangalore University) and Professor (University of Mysore) during the last three decades. He has also served the Karnataka Public Service Commission, Union Public Service Commission, University Grants Commission and National Assessment and Accreditation Council in different capacities. He has been a research consultant to some leading NGOs and media institutions in the country. He is presently heading the Department of Studies in Communication and Journalism, University of Mysore.
H.K. Mariswamy obtained Masters Degree in Mass Communication and Journalism (1980) and Ph.D. in Development Communication (1997). He has also worked as Journalist (Panchama), Lecturer (Karnatak University, Dharwad) and Associate Professor (Bangalore University) during the last three decades. He has also served the various universities across the country as member of Board of Studies and Board of Examiners. He has also adjudicated Ph.D. thesis as a subject experts. He has also successfully guided 10 research scholars. He is actively involved in progressive movements as a social activist and organizer. He is also a consultant to various media institutions and non-governmental organizations.