Sustainable Rural Transformation Through Agro-Industries: Project Analysis and Case Studies

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  • Author :U.K. Srivastava, Pramila Srivastava
  • Year of Publication :2018
  • ISBN: :9789386682185
  • Language: :English
  • Binding: :Hard Bound
  • No of Pages: XXIV446
  • Size: 25 cms
  • Categories: Agriculture, Community Development, Developmental Studies, Economics, Management, Rural Development, Sociology, Sustainable Development

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About the Book :

Indian economy is undergoing structural changes. The share of agriculture and allied activities in GDP has declined over the years. On farm Jobs are diminishing or stagnant. There is a need to generate off farm jobs through secondary and tertiary processing of agriculture (crop, horticulture, animal husbandry, fisheries, forest produce) raw material and these are not increasing to keep pace with the needs, despite potential.
In India more than 75% of agro processing is done by informal and small enterprises. But most informal and small unit suffer from market and technology constraints. Therefore, they cannot go for higher value addition from the main products and  from the by-products. These informal and small enterprises are not in a position to create an integrated value chain which can have links with the farmers. As technology is outmoded, these units are not in a position to give quality assurance and meet food safety standards. Their products are marketed only in less demanding nearby local markets.
World over there is transition from informal and small agro-industrial enterprises to large units which are competitive (in terms of price and quality), equitable (not exploiting any member of value chain) and inclusive (treating farmers as strategic business partners rather than adversaries).They use latest and innovative technology, and have national and international markets for selling their products. They enjoy scale economies, are able to comply with national and international standards of quality assurance and go for higher level of value addition. They can forge linkages with the farmers through contract farming and direct procurement and assure their raw material supply by treating the farmers as strategic business partners. But these enterprises require the enabling conditions which make it possible to run the enterprises profitably along with transformation of rural areas. Over the years, the Government of India and nearly all the State Governments have now created most attractive enabling environment.  Therefore, in our assessment, India is poised for a great leap in investments in food processing and marketing.
The book contains 18 chapters dealing with the entire project cycle of agro-industries for sustainable rural transformation. The most insightful part is the 12 real life case studies. The book would be useful to agro- entrepreneurs, agro-processing industries, policy-makers, bankers, management consultants, students of agriculture universities/cooperative management /training institutions, and MBA students.

About Author :

U.K. Srivastava obtained his PhD degree in Economics from University of Lucknow  and did post-doctoral work at Iowa State University, USA.  He joined the faculty of Indian Institute of Management Ahmedabad (IIMA) where he worked for about 20 years (1973-93). He is a Certified Management Consultant (CMC) and the Fellow of IMCI, and Life member of the Indian Academy of Social Sciences. He is Director of  P.S. Management Consultants and Chairman of PS Software Services Pvt. Ltd.
He worked with the World Bank Regional office in New Delhi of UPDASP (1994-96). He became the founder Hon. Director of the National Institute of Cooperative Management, Gandhinagar (1996-2000).  He has published 29 books and more that 50 Journal articles in refereed professional journals. He has more than 40 years of consulting experience and has handled more than 100 major consultancy assignments between 1975 and 2017 for  large number of reputed Indian Companies, Government organizations and international institutions. He Has also undertaken consultancy assignments at Bhutan, Philippines, Sri Lanka, Indonesia, Burma, Kenya, Tanzania and Uganda (Website:            

Pramila Srivastava obtained her bachelor's degree from University of Delhi, Masters degree in Economics from  University of Mumbai, and PhD degree in Management  from Robert  de Sorbon University, France. She is co-founder and Managing Director of P.S. Management Consultants and Executive Director, PS Software Services Pvt. Ltd. She has been involved with about 100 major agro processing, agri-infrastructure Projects since 1993. She has received several awards and recognitions for her professional work. (Website;