Globalisation Market and Rural Consumers
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About the Book :
Globalisation is the process of integrating the world markets thereby benefiting the consumers in terms of better goods and services. Globalisation has changed the way consumers behave in the market. With the entry of a large number of multinational companies and the growth of e-commerce, the problems faced by the consumers are much more complex. The problems are mainly due to unfair business practices and the weakness of the consumer complaint redressal mechanism. As a result, the exploitation of the consumers is rampant. This is more rampant in the rural areas where due to illiteracy and ignorance it is easy to exploit the rural consumers. Low purchasing power due to poverty and availability of limited choice has added to consumer exploitation. The rural markets are full of spurious products which not only harm consumers financially but also are a health hazard.
The book is an outcome of a National Seminar on "Globalisation Markets and the Rural Consumers" organised by the Centre for Consumer Studies, Indian Institute of Public Administration, New Delhi. The seminar was sponsored by the Department of Consumer Affairs, Government of India. The book contains twenty three chapters written by eminent experts working in the area of consumer protection and welfare. They focus on how globalisation has changed the Indian markets and its overall impact on the rural consumers. Various strategies and policy interventions have been suggested by the authors to address the problems faced by the rural consumers.
The book is useful to academicians, researchers, consumer activists, policy-makers and all those interested in promoting the consumer movement in the country.
About Author :
Suresh Misra a well-known expert on consumer issues is currently Professor (Consumer Affairs) and Coordinator, Centre for Consumer Studies, a Think Tank and Knowledge Partner of the Department of Consumer Affairs, GoI at the Indian Institute of Public Administration, New Delhi. He holds his Master's in Political Science from Jawaharlal Nehru University, New Delhi, Masters in Human Resource Management from Pondicherry Central University, D.Phil. from Allahabad Central University and Post-Graduate Diploma in Journalism and Mass Communication from Calcutta. He had his advance training in Corporate Governance at AOTS, Tokyo, Japan; in Total Quality Management at UK Civil Service College, Sunningdale, UK; and in Public Policy Management at Development Study Centre, Rehovot, Israel. He participated in the Public Administration programme for senior officers at ENA, Paris, France and also attended advance Training of Trainers programme on Training Techniques and Methodology at Thames Valley University, Slough, UK. Prof. Misra has been associated with consumer studies for the last twenty-five years and carried out a number of research and evaluation studies sponsored by national and international agencies. Prof. Misra is a member of the Central Consumer Protection Council, GoI. He is the Project Director of the National Consumer Helpline and the State Consumer Knowledge Resource Management Portal set-up by the Department of Consumer Affairs, GoI at IIPA.
Sapna Chadah is currently working as Assistant Professor in Constitutional and Administrative Law at the Indian Institute of Public Administration, New Delhi. She holds her Masters in Law (LL.M.) from University of Delhi and Ph.D. from Jamia Millia Islamia, New Delhi. Her major areas of interest include Constitutional Law, Administrative Law, Consumer Protection Law and Policy, Environmental Management, Laws in Urban Management, Regulation of Service Sectors and Privatisation. She was associated with a number of research studies in the area of consumer protection and consumer welfare. She has also been associated with Consultancy Project on "Promoting Involvement of Research Institutions/ Universities/Colleges in Consumer Protection and Consumer Welfare" sponsored by Department of Consumer Affairs. She has nine books, four monographs to her credit and published more than 30 papers in journals of repute..