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  • About Peddiboyina Vijayalakshmi

    P. Vijayalakshmi is an Associate Professor in the Department of Communication and Journalism, Sri Padmavati Mahila Visvavidyalayam, Tirupati, Andhra Pradesh. She teaches International Communication, Communication Theory and Advertising. Her research interests include media effects with focus on impact of foreign TV on children and youth, and women and media. At present she is conducting research on "Violence in Televised Carton programmes and its impact on children". Her educational background includes Defence Studies from University of Madras; Communication and Journalism from Padmavati Mahila Visvavidyalayam. The University of Pune awarded Doctorate for her research work. She is currently Executive member of Press Academy of Andhra Pradesh. She visited USA, Canada and U.K. under youth cultural exchange programme, sponsored by Rotary International.

      
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